Essay

The Guggenheim, Corporate Populism, and the Future of the Corporate Museum

Michael Brenson

Michael Brenson responds to a statement in a Newsweek article, which identified the Solomon R. Guggenheim Museum as the first “global museum” and the one whose success had convinced other museums that architectural audacity, glittery special effects, and an economic infrastructure and exhibition program were indispensable to the 21st-century art museum’s health and survival.

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